It’s estimated that there are 178 million batteries hoarded in homes across the UK, with millions more ending up in landfill - despite recycling points now being provided by many major retailers.
However, a new partnership between environmental charity Hubbub and compliance scheme Ecosurety is hoping to increase battery recycling.
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The #bringbackheavymetal campaign - a reference to elements such as lead, mercury, cadmium, zinc, manganese and lithium which are contained in modern power cells - is aimed at the 52 per cent of people surveyed who admitted to disposing of batteries in a regular waste bin.
The tenuous and possibly confusing campaign plays on the metal connection with fun facts about the levels of batteries going to landfill - equivalent in weight to 55,794 Ozzy Osbournes - while making the point two in five people questioned said that recycling points should be more visible.
More on the campaign can be found at https://www.hubbub.org.uk/Blog/bring-back-heavy-metal-aims-to-turn-uk-battery-recycling-up-to-11 and https://www.bringbackheavymetal.co.uk