Asda staff are happy to chat

Asda delivery drivers now have the option to add a new element to their uniform: a Happy to Chat badge.

Asda's 7500 delivery drivers across the country now have the option to wear a Happy to Chat badge.

It lets customers know they’re happy to have a quick chat with them whilst their shopping is being delivered.

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The initiative first launched as a trial in November in conjunction with the Royal Voluntary Service after it was recognised that the drivers formed a lifeline for some people throughout the pandemic. Almost a quarter (23 per cent) of customers admitted they only interacted with people once a week – many of whom were delivery drivers.

The supermarket is now making the badges a permanent option for all its 7500 delivery drivers.