Social media sensation and singer-songwriter Ben Walker has teamed up with Specsavers to turn heads – and open eyes – across Scotland with a catchy new song designed to spread the word about the importance of eye health.

At just 21 years old, Ben has gone from writing songs on a farm outside Montrose to headlining venues such as St Luke’s in Glasgow and sharing stages with The View – all while gathering a loyal following on TikTok and Instagram with his witty, down-to-earth content.

Now, in a creative pivot from viral videos to public health, Ben has performed a catchy track that highlights the benefits of EOS (Enhanced Optometry Services) – a free NHS service available through local Specsavers optometrists.

In a bid to spread awareness that opticians can treat red eyes, dry eyes, or even foreign objects stuck in a person’s eye – the creative campaign highlights the various conditions that don't always need a hospital visit, but do need fast, professional care.

The song is already gaining traction online for its clever lyrics and unforgettable hook about the signs of common eye conditions. Recognised for his knack for blending entertainment with authenticity – especially in ways that resonate with Scots of all ages – Ben was the perfect choice for communicating important eye health the messaging.

Ben says: ‘Sticky eyes never sounded so good. I’ve always tried to write and perform songs grounded in real experiences, so when Specsavers asked me to sing about sticky, red, or gritty eyes, I thought – aye that’s real life! If a song can help someone get the right care faster, I’m all in.’

From the farm to the festival stage, Ben’s musical journey began at a songwriting camp in Spain with Kyle Falconer of The View. Not long after, he was invited to support The View on tour, even performing at TRNSMT Festival.

Beyond music, Ben manages social media for some of the UK’s most exciting up-and-coming artists, including members of Cast, who are supporting the legendary Oasis.

Known for his viral Irish trucker skits and farm-life reels, Ben continues to blend charm, humour, and heart in everything he does – including this latest campaign.

Jenny Stevenson, chairperson for Specsavers Scotland, says: ‘The Enhanced Optometry Service (EOS) is a free NHS service in Scotland, delivered by trained optometrists through local Specsavers branches and other participating practices.

‘EOS offers rapid treatment for a range of minor but urgent eye issues – without the need for hospital referral in most cases. We wanted to really focus on this serious subject which in many cases, could save your sight.’

The full campaign, including Ben’s track and educational content, is now live across social media platforms, including TikTok and Instagram.