New study reveals all it takes to loosen a Brit up is an all-inclusive holiday
It seems all it takes to loosen a Brit up is unlimited food, drinks and sun loungers.
A new study has revealed that nine in 10 Brits will break free from their usually private nature when taking an all-inclusive holiday.
Just like the characters from the popular ITV sitcom, Benidorm, we’re more likely to make friends, try new hobbies and experiment with food.
We also like a bit of karaoke – over one in 10 people (14%) will hog the mic, while others will enjoy a spot of water volleyball and aqua aerobics (18%).


In true British fashion, close to one in five people (18%) also admit that they wait all year for their big trip…. just to complain about the heat when they get there.
To put the research to the test, comedian Milo McCabe visited a popular TUI resort in Turkey, dressed as his well-known character Troy Hawke – with his thick black moustache and a silky purple robe.
Holiday-goers weren’t quite sure what to make of it, with the hilarious results shared on TikTok.
The clip has over half a million views so far.
Troy suggested people try bizarre meal combos such as “sushi and beans, lobster and chips, taco and souvlaki”.
The comedian also thrilled holiday-goers as he tried to guess where they were from.
Brits online are “cracking up” at the bizarre clip.
The video was also shared on the popular Instagram page @thearchbishopofbanterbury, with the caption: “The correct etiquette for Brits at all inclusive resorts.”
The post has over 13,400 likes so far with social media users sharing their thoughts.
“You know when you just wanna chill on holiday,” joked Alex James.
“I wish Troy rocked up to our all inclusive! You’d be all owa water polo with him haha!,” said Julie, tagging another person named Phil.
“My communication rule on all inclusive is don’t speak to anyone, except to thank the lovely staff of course,” said someone else.
Lily added: “I’ve somehow ended up on British Instagram and you know what? It ain’t half bad. Y’all are a fun bunch of lads, I love seeing it.”
WHAT ELSE DO BRITS DO WHILE ENJOYING AN ALL-INCLUSIVE HOLIDAY?
The survey, conducted by TUI, was carried out among 1,000 holidaymakers who have been on an all-inclusive break.
Some of the other revelations included that Brits aren’t happy to simply settle for eating the buffet in the restaurant – 38% will take food up to their rooms, even if they’re not supposed to.
And 43% will judge other diners' food choices, while 7 in 10 will try new food combinations.
Meanwhile, 22% admit to putting themselves in a ‘food coma’ and then go to bed earlier.
But when they do go down for the evening meal, 76% will dress up for the occasion and – proving that we’re not as adventurous as we’d like to think – 38% will also reserve the same table for every meal.
Meanwhile, over half (55%) said they’d wear outfits they wouldn’t put on in the UK and one in three people bare more flesh in swimwear abroad.
That could just be due to our gloomy weather back home, mind you.
As for entertainment, card games are a staple for 18%, while 29% read more books by the pool than they do at home – proving that it really is worth picking up something new at the airport.
Taking the opportunity to learn something new is also common (15%) and 16% admit to losing themselves in the entertainment when the fun kicks off.