Glasgow beauty-tech brand Aurum Hair Co. is bringing its innovative blow-dry system, The AirHead, to the heart of the city for an exclusive one-day pop-up blow-dry bar.

Taking place on Friday 22nd May and in partnership with luxury vegan haircare brand FFOR and acclaimed Glasgow salon Bloom, Aurum is inviting guests to experience a complimentary salon-quality blow-dry in one of the city's most iconic settings, nestled beneath the Victorian atrium of Princes Square by M.

From 12pm to 5pm, Cuvee's sun-drenched courtyard on the lower level of Princes Square by M will transform into the chicest blow-dry destination in the city - Glasgow’s most architecturally celebrated shopping destination providing the perfect backdrop for a day of beauty, discovery and gorgeous hair.

Guests who secure a ticketed appointment can expect a full blow-dry experience with one of Bloom's expert stylists, using FFOR's luxury haircare products alongside the Aurum AirHead, the world's first detachable roller blow-dry system designed to deliver bounce, volume and hold that genuinely lasts. All completely free of charge!

Every ticket also includes a complimentary soft drink courtesy of Cuvee Princes Square by M, plus a curated goody bag filled with FFOR and Bloom treats and offers.

For those who prefer to drop in, Aurum founder Rebecca Edwards will be on hand throughout the day to meet guests, answer questions and offer live demonstrations of the AirHead. Aurum and FFOR products will also be available to purchase with an exclusive on-the-day discount.

The AirHead is the world's first blow-dry system with detachable roller barrels, and it’s changing the way people style their hair at home. Where most tools dry and shape, the AirHead adds the step that salons have always known matters: the set. Hot air is directed through the centre of each roller, the barrel detaches and stays in place while your hair cools, and the result is a blow-dry with real longevity. Effortless volume. Lasting bounce. Salon results, at home, in far less time.

Aurum Founder Rebecca Edwards says: "I wanted to create something really special for Glasgow, in a space that felt worthy of the occasion. Princes Square by M is so iconic, the brands we have brought together are brilliant, and the experience is genuinely one I am so proud of. Come along, get your hair done, try the products, have a drink, and leave with the best blow-dry in town!"

Senior Brand Manager at FFOR, Wendy Murray also commented: “We’re delighted to be partnering with Aurum Hair Co. and Bloom for this Glasgow pop-up. At FFØR, we’re passionate about high-performance haircare that never compromises on ethics. Bringing our vegan, salon-quality products into such an iconic setting feels like a natural fit. The AirHead system delivers exactly the kind of results we love. Expect effortless, long-lasting, polished, bouncy hair with real staying power. We’re excited for guests to experience it for themselves. It’s a chance to discover what happens when innovation meets conscious beauty.”

Tickets are free, blow-dry appointments are limited and moving fast. One booking per person. Walk-ins are also welcome throughout the day for demonstrations. Book now via Eventbrite.