Popular online fashion brand Blancs is set to arrive at St. Enoch Centre this August, fresh from a pop-up in Paris and bringing its clean, contemporary aesthetic to the Centre for the first time.

Running this weekend from Saturday 15 - 15th August, the new residency will give Glasgow shoppers the opportunity to explore a curated edit of elevated everyday clothing and swimwear for men and women.

It will be the brand’s second in-person retail experience in Scotland this summer, following overwhelming demand from customers keen to see and try on its products before buying.

Founded by Joseph Abe in December 2023, BLANCS began after growing interest from followers keen to discover where he sourced his outfits. Inspired by the response to his personal style and fashion recommendations, Joseph launched his own label, which has since developed a loyal online community across the UK.

BLANCS’ first release, its now-signature grey joggers, quickly became a standout piece. Its expanding collection now includes classic logo T-shirts, waffle-knit tops and polos, hoodies, tracksuits, denim, shorts, swimwear and accessories.

Known for understated silhouettes, versatile wardrobe staples and a refined colour palette, BLANCS blends comfort with a polished, modern edge. The St. Enoch Centre pop-up will allow customers to see, try on and shop a handpicked selection of the online brand’s latest pieces in person.

Annmarie McLean, marketing manager for St. Enoch Centre, said: “We’re delighted to welcome BLANCS to St. Enoch Centre for the first time. The brand has built an incredibly engaged following through its distinctive aesthetic and elevated everyday collections, and we’re excited to give Glasgow shoppers the chance to experience it in person.

“The pop-up will be a fantastic addition to the Centre this summer, with a carefully curated selection available for both men and women over the weekend.”

The residency follows BLANCS’ first Glasgow pop-up in June, which brought the brand’s community-led retail experience to Scotland for the first time.

Joseph Abe, founder of BLANCS, said: “The customer demand for our products has been incredible, so it’s brilliant to be popping up at St. Enoch Centre for the first time and returning to Glasgow for our second residency in the city.

“This will be our biggest pop-up to date, and we think it could be our busiest yet. We’ll be bringing our full collection of BLANCS pieces for customers to browse and try on, with our team on hand throughout the week to answer any questions.

“We can’t wait to meet everyone and give our customers another opportunity to shop with us in real life.”

BLANCS will be at St. Enoch Centre from 15 - 16 August 2026.