Elfingrove to return to Glasgow for the first time since 2022 after £2 million investment

A popular festive family-favourite has announced that it will return for 2026.

Elfingrove will return to the Centre Hall of Kelvingrove Art Gallery and Museum—reimagine the as a grand railway station this Christmas. It is described as the biggest immersive projection show to ever take place in Scotland

The unveiling comes as Glasgow-based event producer announced a £2 million investment in the attraction—which will run between 26 November and 13 December.

Oli Norman, CEO of itison and founder of Elfingrove, said: "Over the last few years, I’ve been travelling the world with my team visiting incredible venues and projection shows for inspiration, and now it's finally time to bring it all back home and give Glasgow the Christmas experience it deserves.

"We've been working behind the scenes with an incredible creative team and can't wait to welcome audiences when we open at the end of November. At the heart of Elfingrove this year is a beautiful, cinematic Christmas story told through stunning immersive projections and an epic score which showcases Kelvingrove as the canvas, not just the backdrop.

"It's a celebration of the city we love, told inside one of its most iconic buildings and we hope it will capture the imaginations of audiences young and old alike."

More than 400,000 visitors have visited Elfingrove over the years, and the latest experience will be the first in the city since 2022 for the new immersive Christmas show created specifically for Kelvingrove that will “take audiences on a magical journey through Glasgow's past, present and future”.

The story will be brought to life by 24 state-of-the-art projectors covering an 8k canvas and accompanied by a cinematic score delivered through individual headsets to create a completely immersive experience inside the iconic museum.

After the show visitors will step out into the magical Elfingrove Christmas Village to discover twinkling light installations, the Snowglobe Bar and the Elfingrove Express—a miniature land train taking families on a fun-filled festive journey through the village.

Tickets for Elfingrove go on sale exclusively at itison.com/elf at 7.30am on Wednesday 16 September, with limited early bird tickets starting from £12.