Premier Sports to relaunch in the UK with Scottish Cup matches and international football fixtures

Premier Sports will relaunch in the UK on the 9th April following its acquisition of Viaplay Group UK Sports receiving Irish media merger control clearance.

Premier Sports content offering will continue to be delivered via the same linear channels on Sky and Virgin. Customers preferring to stream can continue to use Amazon Prime while Premier Sports will launch its own newly enhanced streaming service on launch. The new service will once again feature 24/7 access to the two Premier Sports TV channels and LALIGATV plus access to all additional key content live making it a device led hub of live sport. A statement this morning says: "After launch on April 9th, current Viaplay Sports customers will experience a seamless transition to Premier Sports and it’ll be very much business as usual with all the great content still available to watch on customers preferred platforms. New customers can subscribe on the new Premier Sports website also from £9.99 at "Throughout the year, Premier Sports will continue to deliver top class coverage of the Scottish Cup and exclusive Scottish League Cup along with international football fixtures as Europe’s elite prepare for Euro 2024. Every game from LALIGA will be available as Jude Bellingham aims to win his first league title with Real Madrid and coverage from more European competitions including Coppa Italia and DFB Pokal. "Rugby is covered for fans across the UK with every game live from the United Rugby Championship making it the only place to see exclusive coverage of Glasgow Warriors and Edinburgh, all Ulster’s home and away games as well as exclusive games featuring Cardiff, Dragons RFC, Ospreys and Scarlets. Premier Sports exclusive EPCR Challenge Cup coverage will also feature games involving Edinburgh, Ospreys and Cardiff while select games will also be broadcast from every round of the TOP14. KSW, NHL and NASCAR continue to be represented and new content to provide even greater value will be added."

Premier Sports was founded in 2009 by Michael O’ Rourke. The broadcaster currently operates two sports channels in the UK and Republic of Ireland with rights to LALIGA, Scottish Cup, Scottish League Cup, United Rugby Championship, EPCR Challenge Cup, TOP14, NHL, IIHF Worlds, NASCAR and KSW available in both markets.

Related topics:

Comment Guidelines

National World encourages reader discussion on our stories. User feedback, insights and back-and-forth exchanges add a rich layer of context to reporting. Please review our Community Guidelines before commenting.