The 12 most influential players on Instagram from each Scottish Premiership team
The most influential players on Instagram from Scotland’s top football clubs
Meet the players with the most followers on Instagram from each team in Scottish football’s top tier.
Here are the results:
A spokesperson for KingCasinoBonus, who conducted the research, commented: “While it may be unsurprising that Celtic boasts the most followed Scottish Premiership player, it is unusual to see the top spot held by a goalkeeper rather than the likes of a striker or midfielder, such as Ianis Hagi.
“The former England number one has however had a longer career to amass his Instagram following, given that he is now closing in on retirement age. His prior stints at several English Premier League teams, as well as playing for the England squad, likely bolstered his online following over several years, even prior to his move to Celtic.”
1. Kilmarnock: Ash Taylor
Taylor is the most influential Kilmarnock player on Instagram with 18,100 followers. On average the defender gets 739 likes per post, has an engagement rate of 4.10%, and can earn up to £157 for a sponsored post. Photo: Craig Foy - SNS Group
2. St Mirren: Tony Watt
North Lanarkshire born striker Watt is the Buddies most influential player with 33,500 followers and is currently on loan from Premiership rivals Dundee United. He gets 1,329 likes per post on average, has an engagement rate of 3.96%, and can make up to £236 per sponsored post.
3. St Johnstone: Jamie Murphy
Glaswegian attacker Murphy is St Johnstone’s most influential player on Instagram with 33,700 followers. The former Rangers and Hibs star gets 1,310 likes per post on average, has an engagement rate of 3.86%, and can earn up to £238 per sponsored post.
4. Livingston: Shamal George
Livingston’s most influential on Instagram is English goalkeeper George with 43,600 followers. He gets on average 834 likes per post, has an engagement rate of 1.93%, and can make up to £298 per sponsored post. Photo: Ross MacDonald