Cameron House at Loch Lomond sold in blockbuster £100 million deal for luxury hotel

One of Scotland’s most prestigious luxury hotels has been sold in a £100 million deal.

KSL Capital Partners has successfully completed the sale of Cameron House, the 208-room resort located around 30 miles northwest of Glasgow on the banks of Loch Lomond. The sale equates to an approximate value of £481,000 per room, reflecting the premium attached to the well-established, high-end destination.

Market data suggests the transaction is a rare occurrence in Scotland’s hotel sector. Only a small number of properties have surpassed a £100 million threshold. The most notable comparison is the Gleneagles Hotel in Perth and Kinross, which sold for £140 million in 2015. Within Edinburgh, the 244-room luxury W Hotel Edinburgh hotel reached a £100 million valuation in April 2025.

The Cameron House deal places the property among the highest-value hotel transactions in Scotland on a per-room basis. Real estate advisory firm JLL handled the sale.

Although the buyer has not been formally announced, industry sources indicate that London-based Victory Group is behind the acquisition. The firm entered the UK market in 2025 with the purchase of a mixed-use property on Jermyn Street and now appears to be expanding its portfolio with a significant investment.

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Cameron House

Erik Moresco, founder of Victory Group, said: “This acquisition reflects our strong conviction in high-quality assets in attractive locations. Cameron House combines a setting of breathtaking beauty, heritage and luxury, with legendary Scottish hospitality.

“We are excited to be making our first acquisition in Scotland, and we continue to see the UK as a compelling investment market.”

The new owner’s website states: “With a focus on real estate which can be improved and transformed, Victory is known for its ownership of some of the most iconic buildings in Europe.”

Cameron House occupies an estate that dates back to the 15th century. The property extends across approximately 380 acres along the southern edge of Loch Lomond, the largest loch in Scotland by surface area. Amenities include a championship golf course, a luxury spa and a marina with capacity for around 250 boats. Much of the estate’s present-day appearance can be traced to renovations carried out in 1823 by the Smollett family.

Since opening as a hotel in 1990, the property has seen several adjustments to its room count. A major expansion completed in 2022 added 68 rooms, bringing the total to its current size. Last year Michelin-star Glasgow chef Graeme Cheevers opened fine dining restaurant Loma at Cameron House.

KSL acquired Cameron House in late 2015 through its investment in the QHotels portfolio, purchasing it from Canyon Partners Real Estate and Bain Capital. Those firms had themselves acquired the property a year earlier as part of a £160 million portfolio deal that included six hotels.

Earlier records show that Cameron House was once valued at just over £35 million when it had significantly fewer rooms. By 2015, estimates suggested the property’s worth had climbed to between £70 million and £80 million.

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