The national litter strategy is part of a £1.8 million investment into Zero Waste Scotland.
It includes the expansion of recycling facilities and community clean-ups, and £300,000 has been pledged to community groups, local authorities, businesses and landowners to trial new ways of clearing the roads.
Environment secretary Richard Lochhead said: “Litter continues to let Scotland down and it is essential this level of positive action is taken to rid our country of this unnecessary eyesore.
“This is particularly important as we prepare to host world-renowned events like the Ryder Cup and Commonwealth Games in 2014.
“We need to change our attitude to litter and create a culture where it is viewed as completely unacceptable”.
Environment ministers will host a summit early in the new year to consider research from Zero Waste Scotland into why people continue to litter.
Anyone concerned about rubbish in their area can contact land and environmental services at Glasgow city or East Renfrewshire councils.
The Extra has run a number of recent stories on litter and flytipping problems in Pollokshields in particular, and community group Clean Shields sends all reports made through Twitter (@CleanShields) to GCC for reference.