Glasgow property: Glasgow street that shares name with iconic horror film bucks 'superstitious buyer' trend
House prices on ‘spooky’ streets are hit hard by superstition across much of the UK, but new figures show that property owners on one Glasgow street are seeing the opposite effect.
House hunters in Britain can often be put off buying properties due to superstition - but not so much in Glasgow it seems.
With Halloween approaching, 46 per cent of Brits said an “unlucky” house number would make them less likely to buy a property, while one in five, 21%, said they had rejected a home because of “bad vibes”.
Psychic World used the horror film A Nightmare on Elm Street as inspiration for research into whether spooky street names influence property values. The results show big differences between locations.


Elm Street in Ipswich (IP1) suffers most from the superstitious market, selling for 71.1 per cent less than properties in the postcode. Properties on Elm Street have sold for an average of £73,000 over the past year, whilst the average house price in IP1 stands at £252,724.
Cheltenham’s Elm Street is the next victim of the superstitious market, with average house prices at £97,000, whilst average house prices in the postcode sit at £333,929. This means Elm Street homes sell for 70.9 per cent less than neighbouring properties.
That's not the case in Glasgow, though, where Elm Street homes sell for 51.8 per cent more than neighbouring properties.
Speaking about the findings, Antonella, professional astrologer at Psychic World, said: “The findings from our study give us a glimpse into how superstitious Brits are and how it even impacts their big life decisions, with properties on Elm Streets selling for as much as 71% less than neighbouring ones.
“But there’s a much bigger picture about the UK’s superstitious buyer: one in five Brits are still put off buying a property with house number 13, and even living next to a cemetery can cut 25% off a property’s value.
“From our research, superstitious housing markets seem more stark and apparent in the south of England, where house prices are generally higher. For example, houses in MK18 sell for an average of £415,820, whilst those on Elm Street sell for as little as £160,000, on average.
“Another regional trend is that Elm Streets in Scotland and Wales might even sell above market rate. This could be to do with the Celtic nations’ cultural and historical ties to spooky traditions, from the ancient festival of Samhain to modern-day traditions like trick-or-treating, which in Scottish and Irish culture was called ‘guising’. This might make spooky house numbers and street names completely comfortable, and even attractive for some buyers in these regions.”
