A huge new Primark has opened at the Glasgow Fort today - bringing in shoppers from across the West of Scotland to check out the new shop

Primark has today unveiled its brand-new store, located at Glasgow Fort Shopping Centre, which is the retailer’s 21st store in Scotland and its 195th store in the UK.

To mark the occasion in store today, enthusiastic shoppers and Primark fans were greeted by a live DJ, bringing the party atmosphere.

The new Scottish store features a modern look and feel for Primark customers to enjoy, which forms part of the retailer’s £100 million investment in its UK stores this year as it continues to celebrate 50 years on the British high street.

Over 200 new retail roles were created to form the Glasgow Fort store team, which measures 33,500 sq. ft. set over two floors and includes customers’ favourites across fashion, accessories, beauty, lifestyle and home.

Locals will also be able to use self-service checkouts for the first time, with other new features including LED lighting and updated display units that will create a more modern shopping experience.

Primark Area Manager for Scotland West & Cumbria, Gavin O’Reilly said: “We’re excited that the time has finally arrived for us to open our brand-new store at Glasgow Fort and I’m so proud of all the Primark colleagues involved in today’s opening. It’s a fantastic milestone to be marking our 21st store in Scotland, and we’re proud it’s in Glasgow, particularly after such strong anticipation from local shoppers.

“We know there’s a lot of love for Primark after several decades on the Scottish high street. We can’t wait to see what shoppers think of our new store and to bring our customers even more of what they know and love from us, plus a little bit of festive of cheer!”

Phil Goodman, centre director at Glasgow Fort, added: “We know how excited shoppers have been since we announced Primark’s upcoming arrival, so it’s brilliant to be able to welcome the first visitors through the doors today.

“We’re always looking for ways to improve our visitor experience here at Glasgow Fort, especially in the run up to Christmas. Whether you’re searching for the perfect Christmas gift or the latest wardrobe must-haves, our new Primark store is a great addition to the wide range of fashion retailers already at the centre.”

The new Primark at Glasgow Fort, which opened December 5. | Chris Watt Photography

placeholder image — The new Primark at Glasgow Fort, which opened December 5. | Chris Watt Photography

Primark first opened its doors in Scotland in Hamilton, 1975, which stands on the same site today and remains one of the retailer’s smallest stores in the world. Since then, the retailer has opened 20 Primark’s across Scotland and this store joins three existing locations in Glasgow, including Argyle Street, Sauchiehall Street and The Forge Shopping Centre.

As part of its £100 million investment in its UK stores this year, the retailer has opened three new stores including Glasgow Fort, Bury St Edmunds and Teesside Park, significantly extended two stores in Westfield Stratford and the Metrocentre Gateshead, relocated several stores including most recently in Bolton, Bradford and High Wycombe, as well as upgrading many others as part of its ongoing refit programme.

This comes as Primark continues to celebrate 50 years on the Great British high street, after first opening its doors in September 1974 in Derby, England.