Its nationwide study found 53% say not insuring their pet is too big a worry despite concerns about the different policies available and the terms and conditions. Around two out of five (41%) of pet insurance customers find policies confusing.
Owners who do not buy cover blame the cost with 50% saying polices are too expensive while 28% believe insurance is not worth it. Dog owners are most likely to insure their pets, the research found, with around 64% paying for cover while 44% have insurance for cats.
It has proved worthwhile for owners with insurance - around one in five (18%) have claimed in the past five years while another 11% have made claims more than five years ago. Those who have claimed are happy - 74% of customers say the claim was resolved quickly and 92% said the quality of care was good or very good.
Consumer Intelligence’s pricing data2 shows that there are affordable cover options out there dog owners can insure from as little as £66 a year for accident only cover to as much as £363 a year for the most comprehensive lifetime cover. Cat owners would pay between £47 and £171 for the same type of policies.
John Blevins, Consumer Intelligence pricing expert, said: “Owning a pet is expensive and many owners take the view that buying insurance just adds to the bills.
“Pet insurance is a very complex purchase given the varying cover levels and product options to choose from including a wide range of vet fee options. This can make it difficult for customers to choose.
“Vet fee bandings can range from £500 to as much as £12,000 and with the majority of customers shopping around through price comparison websites it can be difficult to understand what they are buying.
“More than half of customers are not shopping around but three-quarters of those who do switch are able to cut their annual premium highlighting the benefits of researching the market.”
Accident only cover for dogs has increased from around £64.78 in September to around £66.13 while for time limited cover it has risen from £190.90 to £193.76 and for lifetime cover it has grown from £346 to £363.51. For maximum benefit cover it has dropped from £314.94 to £309.47.
For cats accident only cover has increased from £46.78 to £47.49 while lifetime cover has grown from £162.79 to £171.03. Maximum benefit is virtually unchanged at £145.81 in March compared with £146.17 while time limited has slipped from £101.24 to £100.22.
Consumer Intelligence’s study found 32% of insurance customers say they have had to fund treatment themselves with 17% paying because their excess was too high while 15% found they were not covered.