Dan was an SEO and trends writer for National World who created content for sites across the UK including the Sunderland Echo, Sheffield Star, Newcastle World and London World. He wrote a variety of national and regional articles but specialised in breaking news, property, TV and soaps. He studied sports journalism at the University of East London and previously worked with the East London Advertiser and Rising East, mainly writing football content for both publications. He also wrote a lot of showbiz content for National World titles including all things Love Island, Coronation Street and EastEnders.