Here’s what Glaswegians value the most in life

The budget chain which welcomes nearly 19 million people across its 575 hotels, which includes seven properties in Glasgow, surveyed 1,500 British adults to discover what the nation values the most in life.

Key findings for Glasgow revealed that home is where the heart is as 84% reported that they appreciate having a settled home life, trustworthy partner, well behaved children and spending quality time with their nearest and dearest.

Over a third (37%) of adults reported that having a nice home with mod cons and a garden was a great blessing. Interestingly 62% of adults reported that they value having Wi-FI at home and 42% appreciate the great content Netflix has to offer.

Health is wealth was also very high on the agenda for Glasgow as 75% reported having good health was one of life’s greatest gifts. A staggering eight out of ten (80%) of people from Glasgow reported that having a free national health service (NHS) was a great blessing in life and 42% of respondents stated having good mental health was essential.

The study also revealed that 82% of those polled said we are now more experience driven than any previous generations.

Trying new experiences and discovering new places is of the utmost importance, as 55% value regular holidays and short breaks.

Over a third of people from Glasgow (35%) reported that they appreciate having lots of seaside resorts and coastal locations easy to get too. Whilst 30% of adults appreciates being at one with nature, and having easy access to explore the glorious Britain’s countryside.

Sixty five per cent (65%) of respondents said the freedom to travel whenever and wherever was a precious gift in modern life.

The study also found that we have become a value conscious nation just like the war generation who strived on getting a bargain. Nine out of ten adults (91%) polled believe value for money is more important now than ever before, with 85% admitting they always shop around for the best deals – mainly online.

In today’s world, 35% of adults value getting a good deal and rely on discount codes / coupons whilst for 11% loyalty schemes has become a key life essential. Twenty eight per cent (28%) of respondents surveyed reported that they are savvier with their cash than their parents were.

Other key findings revealed that living in a fast-paced news world is taking its toll on them as 25% of adults reported getting eight hours of uninterrupted sleep has become a precious commodity. A fifth (20%) reported that having a whole day to do nothing was priceless.

A host of less traditional aspects also made the list, including being able to park outside your house, drinking good quality coffee, getting clean water from the tap. As well as reading a good book and the simplicity of a good mug of tea.

Interestingly just a quarter (25%) reported that they value the freedom of speech.

The survey also found that 45% believe that as a nation we are more community minded nowadays and appreciate our neighbours.

Interestingly 36% of adults reported that they have higher expectations than their parents had and 25% believe that they are more tolerant than their parents,

Just over a third (36%) of adults in Glasgow reported that they care more about the environment now than they ever did.

Shakila Ahmed, from Travelodge said: “Our research shows that we have become a value seeking nation that is striving to get the most out of all aspects of our lives. We want our time, money, friendship and love to work hard for us and provide a good return.”

“At Travelodge, we are seeing a growing trend in more Britons maximising their leisure time by eliminating the traditional two week holiday and booking lots of short breaks throughout the year. This way they can extend their leisure time throughout the year and do more experiences and have multiple short bursts of quality time with family and friends.”